|
|
|
| 1. |
What
are the objectives of the campaign? |
| 2. |
What
are you trying to promote? |
|
3.
|
Who
and where is your target audience? |
|
4.
|
How
do you intend to use the data - mail, phone, email, multiple
use lease or outright purchase? |
|
5.
|
Which
criterion is the most important to you and why? |
|
6.
|
What
experiences have you had with previous campaigns? |
|
7.
|
How
much budget has been allocated to this project? |
|
8.
|
Do
you need to consider suppressing your existing customers /
prospects or competitors? |
|
9.
|
Also,
who are your competitors and what direct marketing are they
currently conducting? |
| 10. |
What
progress have you made thus far, when do you intend to mail
and what is your deadline for feedback? |
