Data Services:

  Added Value Services:
    List and database brokerage - Why leave list selections to chance?

All too often, the selection of a list is left until the last minute, the penultimate piece of the jigsaw before the campaign is finally mailed. Assumptions are made as to the availability and suitability of the list(s) and the coverage of the target audience.

With this in mind would you be surprised to find that the right list selection combined with an accurate database is...
a) Twice as important as your offer and the timing of your campaign and
b) Five times more important than the creative / design of your mailing piece?

Why? Because even the most persuasive of prose or the most captivating of illustrations will fail to deliver a single response if it is seen by the wrong audience or worse still, an audience which is no longer there. Yet, a mediocre sales message (so long as it is relevant) sent to the right audience will never fail to generate a response.

Choose Harper Evans Data Solutions Ltd and let us remove the element of chance from your next direct marketing initiative.

Complete the enclosed E-mail form confirming your campaign requirements and we will be only too happy to provide you with a FREE and tailored quotation.

Many of our data cards for the lists that we provide are posted in the latest news section when the statistics change.

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    List management

The appointment of a professional List Management company such as Harper Evans Data Solutions Ltd will undoubtedly generate an invaluable revenue stream with which to support your on-going marketing activities. Our list management service incorporates:
  • Consolidated statements confirming usage for the period
  • Water tight agreements for data transfer and usage
  • Approval and vetting processes for ALL potential users
  • Credit screening of customers
  • 12 months marketing and promotional plan of your database
  • Database consultancy and advice

Complete the enclosed E-mail form and let Harper Evans demonstrate how we can generate (subject to Data Protection Act compliance) mutually beneficial revenues from your in-house database.

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    Personalisation and campaign fulfilment 

We have assisted a wide variety of clients with a cost effective, seemless and deadline driven service accounting for:
  • Laser printing
  • Enclosing
  • Polywrapping
  • Labelling
  • Mailsort (save up to 25% on your postage) & Press Stream
  • Keycoding
  • Database merging & deduping to consolidate multiple databases into
    one single file
  • Royal Mail's Postcode Address File (P.A.F) & European equivalents to correct postcode and address lines in order to effect the delivery of your campaign

With the benefits of economies of scale, we are proud to be able to offer one of the most competitive rate cards in the mailing and fulfilment sector.

Complete the enclosed E-mail form and put us to the test.

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    Bespoke database building and development

Your database will form the corner stone of all direct marketing communications. But what do you do if your in-house database doesn't hold the data you need to promote a new product or service and you've tried every conceivable option to source this data elsewhere?

Harper Evans can assist you in building a highly targeted database from scratch. Using our telephone interviewing resources, we can quickly and efficiently provide you with the information you need to drive your campaigns accurately, to time and within budget.

Complete the enclosed E-mail form for more information.

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    Database cleaning and maintenance


Your in-house database could become in excess of 50% inaccurate within a 2 year period (*)

Research conducted into the decay of b2b data (*) has revealed just how crucial continued data maintenance is to the success of your on-going campaigns.

The findings based on companies of 250+ employees revealed that: 20% of head office locations change every year (i.e. move once every 5 years) whilst 18% of Managing Directors have moved roles within the last 12 months

Before we draw any conclusions from the above, the rate of data decay has to be put into context. For instance, the speed with which a senior partner within an accountancy firm changes roles in comparison to an account manager within an advertising or media agency will on average be vastly different. However the broad conclusion is undeniable in that, a b2b database could (worse case scenario) become up to 38% inaccurate within a 12 month period and therefore be upwards of 50% inaccurate within a mere 2 years.

* denotes research conducted by Conduit Business Information

Whilst the rate of data decay for the b2c sector is no where near as bad as the b2b market, it is worth highlighting the growth in the use of suppression services including The Bereavement Register and the National Change Of Address File in order save valuable marketing expenditure

Complete the E-mail form and let Harper Evans Data Solutions help you to amend and if necessary remove inaccurate records from within your database saving you time, money and potentially a great deal of credibility in the eyes of your existing and future clients.

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    Data analysis - know thy customer

It's not just a principal of business but a fact of life that the more you know the more effective you can be. Indeed, knowledge is power - power to make confident business decisions and to take effective action.

Maximising the potential of that knowledge to communicate more effectively with new and existing customers will unlock the power of your database marketing to give your company a competitive edge.

Competitive edge means more sales. This can be achieved through:
  • Identifying the sort of people most likely to buy from you
  • Targeting your products and services more accurately and efficiently
  • Testing different sales messages / offers against each other
  • Making your marketing more accountable
  • Switch existing customers into buying other more expensive products in your range

Complete the E-mail form and let Harper Evans provide you with that all elusive competitive edge through our database profiling and enrichment programs.

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    Email and Fax broadcasting


Harper Evans Data Solutions Ltd have access to a range of highly accurate email and fax numbered databases.

With regard to the email options, Harper Evans has successfully conducted a range of campaigns accounting for:

  • Broadcasts via our bureau, your bureau or the list owners bureau
  • Html and text formats
  • UK and European data sources
  • Standalone and Newsletter / bulletin emails
  • Full URL tracking and reporting capabilities

This service offers immediate and comparatively cheap access to your target audience and works particularly well where the promotion is of a time sensitive nature. We cater for all sizes of campaigns from a few hundred to literally hundred’s of ‘000’s.

With regard to the fax broadcasting, we have access to more than 240 outbound fax lines, which, subject to the touch of a button can transmit your fax message instantly at a rate of more than 10,000 pages per hour. For ease of reference, we are able to scan all fax numbered lists against the most recent copy of the FPS register (for a minimal charge) so as to be assured of your compliance with the Data Protection Act.

For more information or a competitive quotation to undertake your next fax or email broadcast campaign, complete the enclosed E-mail form.

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